Services · 2026

Five services. One monthly retainer. AI leverage included.

Everything we do is delivered through a single monthly engagement. Pick a tier based on how much of our time you want; the work flexes to fit. No per-project pricing — a website is one or two months of retainer, an automation build is a workstream within it. Specialising in construction and the trades.

Pilot

£1,000 / mo5 hours / week

One specific issue or workstream. A first month before you commit to more.

Embedded

£4,000 / mo20 hours / week

Fractional digital-ops or commercial lead. We're effectively part of the team.

Bespoke

Talk to usLarger scope or multi-team

Multi-stream engagements, board-level work, or programmes that don't fit a tier.

Three-month minimum. Monthly after that. Switch tiers without renegotiating. See what's different per tier ↓
Service 01 · Strategy

Business growth strategy.

How to run the business, not just what to sell. Where to focus next quarter, what to drop, where AI earns its keep, what the team should stop doing on Monday. The strategic groundwork you'd do with a board if you had one — backed by data Forge harvests from the business, not consultant intuition.

DirectionPricingPipelineHiring vs automatingForecasting
What you get
Strategic review — margins, pipeline, what's actually working, what's stuck
Decisions framework — what to invest in, automate, drop, or defer
Where AI earns its keep — and where it doesn't
Pricing model and packaged offers, sharpened to what closes
Hiring vs automating calls — written down, not winged
Pipeline plan — who, when, through what channel
12-month forecast tied to concrete inputs you can actually move
Quarterly strategic reviews on retainer — not a one-and-done deck
Delivered through your retainer A typical strategic review + decisions roadmap fits inside one month at Standard. Ongoing strategic cadence (monthly check-ins, quarterly resets) flows into the same retainer afterwards.
Not a fit if You're an early-stage founder looking for a first £0 → £10k. This is for operating businesses already doing real revenue who are stuck, plateaued, or growing without a plan.
Service 02 · Digital operations

Digital operations optimisation.

Wherever the work happens, Forge holds the workflow and the AI agents that run it. Quoting and invoicing. Quality assurance. Procurement and supply chain. Project management. Compliance certificates. Field data capture from site. Document indexing. Personnel records. Client acquisition pipelines. The fragmented SaaS you're paying for becomes one workspace that just works.

Process redesignXeroQA workflowsProcurementField dataCRMAI agents
What you get
Audit of the manual, repetitive work eating team hours
Process map — what stays human, what gets automated, what's deleted
Quoting, invoicing, document generation — automated and Xero-linked
Project management dashboards, plot/unit-level QA workflows
Procurement & supplier management, pricing across suppliers
Compliance certificates (BS 7671 EICs, PV commissioning, etc.) generated from structured data
Field data capture from site — forms, photos, signatures, all into Forge
Document indexing & search across thousands of files (drawings, O&Ms, invoices)
Personnel records — qualifications, ECS cards, expiries tracked
Client acquisition pipeline — CRM, scoring, follow-up agents
AI agents on Forge for real, scoped tasks — under your governance, with kill switches
Rollback plan if anything breaks — always
Delivered through your retainer A two-week ops audit fits in any tier. Build work flexes — a single automation typically lands inside one month at Standard; a full systems rebuild (multi-workflow + agents) runs across two-to-three months at Embedded.
Typical outcomes
Hours returned to the team per week8 – 16
Time from quote to invoice−70%
SaaS subscriptions consolidated5 → 1
Month-end closeDays → hours
Not a fit if You want an off-the-shelf software rollout with no operational change. The whole point is to rebuild the process — not paint over it.
Service 03 · Websites

Websites that pull commercial weight.

Most small business sites are a digital business card. We build sites that close the enquiry on their own — fast, credible, integrated with how the business actually runs. Part of the operational stack, not a separate service.

StrategyCopyDesignBuildAnalytics
What you get
Positioning and messaging built around how your customers buy
Written copy — not wireframes with placeholder text
Design tailored to your sector and buyer, not a template
Built on a platform you can edit yourself after launch
Lead capture wired into your customer database and Forge
Technical search foundations and Core Web Vitals from day one
Analytics measuring enquiries, not pageviews
Thirty days of post-launch tweaks, baked into the retainer
Delivered through your retainer A typical website fits inside one month at Standard or two months at Pilot. Ongoing iteration and content work happen at the same retainer afterwards — no second contract.
Not a fit if You need a £600 brochure site or a fifty-page e-commerce platform. This is for businesses where the website needs to pull weight as a serious commercial asset.
Service 04 · SEO & inbound

SEO & inbound — the way prospects actually find you.

Not vanity traffic. Not cold-call lists. Search and content work that brings the right buyers to you, then closes them on the site we built. Inbound, not lead-gen.

Technical SEOLocalContentGenerative searchInbound
What you get
Technical audit — crawl, index, schema, speed, the lot
Keyword strategy focused on commercial intent, not vanity volume
Local search — Google Business Profile, citations, reviews
Generative and AI-search optimisation (large language models, answer engines)
Content briefs you or we can execute against
Internal linking and information architecture
Monthly reporting tied to enquiries, not pageviews
Playbook so the work survives if we step away
Delivered through your retainer A technical audit + first-pass fixes fit in one month at Standard. Ongoing content and search work runs at the same retainer afterwards. First results compound from 8–12 weeks in.
Typical outcomes (ranges, not promises)
Qualified enquiries per month2× – 4×
Pages ranking for commercial terms+40 – 120
Cost per enquiry vs paid channels−60% +
Not a fit if You want six-figure ad campaigns managed. We don't run paid spend. We rebuild the underlying business so paid traffic actually converts when you do switch it on.
Service 05 · Construction commercial

Commercial-side work for trades and construction firms.

Tenders, variation orders, contract negotiation, procurement. The Commercial-Director skillset most subcontractors and trades firms can't justify hiring full-time — available through the same retainer as everything else. Built on years of running construction commercials in the field.

TendersVariationsContractsProcurementJCT & NEC
What you get
Tender response writing — first draft to submission
Variation packs and final accounts
Contract review and negotiation (JCT, NEC, bespoke)
Procurement strategy and supplier negotiation support
Commercial dashboards on Forge — margin, pipeline, applications vs certifications
Ad-hoc commercial cover when your team is stretched
The commercial brain in your business, on tap
Honest second opinion on whether to bid or walk away
Delivered through your retainer A small tender response fits inside a Pilot month. Mid-sized tenders or contract reviews fit Standard. Larger tenders, ongoing commercial cover, or fractional Commercial Director work runs through Embedded or Bespoke.
Not a fit if You need a chartered Quantity Surveyor's stamp on a formal valuation, or RICS-regulated dispute resolution. We'll write you a sharp tender, negotiate variations, and sort your commercial process — but we don't replace formal QS work where the regulator requires one.
What's different per tier

Same rate. Different shape of relationship.

All tiers cost the same per hour. The differences are in cadence, access, and how embedded we are. Higher tiers don't get a discount — they get more of us.

Pilot£1,000 / mo Standard£2,000 / mo Embedded£4,000 / mo BespokeTalk to us
Hours per week 5 20 Custom
Cadence Async + monthly readout Always-on Slack/Teams + weekly Bespoke
Forge workspace Shared Custom build Custom build
Strategic reviews Quarterly Embedded throughout Embedded throughout
Response time Standard Same-day Same-day
Best fit One workstream, or a first month Fractional ops or commercial lead Multi-team or board-level work
Not a fit

Where we're probably the wrong call.

  • Cheap one-offs. A £600 brochure site or a single piece of copy isn't a fit for a retainer engagement.
  • Forty-page strategy decks with no execution. Every recommendation is something we're willing to build, or sit with you while you build it.
  • Six-figure paid ad campaigns. We don't manage paid spend. We rebuild the underlying business so paid traffic actually converts when you do switch it on.
  • Regulated work we're not licensed for. FCA-regulated financial advice, RICS-stamped surveying, chartered audits — we'll point you at the right person.
FAQ

Before you book the call.

How does the retainer actually work?

You pick a tier (Pilot, Standard, Embedded, or Bespoke). You get the matching hours of senior operator time per week, delivered against whatever's most useful for your business that month — strategy, ops, websites, search, or commercial work. Three-month minimum, then monthly. You can switch tiers up or down between months without renegotiating.

Why is project work not priced separately?

Because the way we deliver is fundamentally different. AI leverage means a website that used to take 80 hours now takes 30. A retainer model means you get the AI productivity gains as faster delivery, not as a smaller bill — and the relationship continues into the maintenance phase that traditional project pricing always skips.

Can I just hire you for one specific thing — a website, a tender, an audit?

Yes — that's what the Pilot tier is for. £1,000 buys you 20 hours, which fits a website, an ops audit, a small tender response, or an SEO sprint. After the engagement you're free to walk; many clients move up to Standard once they've seen how we work.

Do you do all of this yourself, or subcontract?

The strategy, ops, search, AI builds, and commercial work we do directly. For visual design and larger development pieces we bring in two long-term collaborators — same people every time, paid through the retainer when scope warrants it. No black-box subcontracting.

What sectors do you work in?

Construction and the trades primarily — electrical, mechanical, M&E. The commercial discipline transfers across sectors, and we also do website and operations work for B2B services. The thread is operations-heavy small to medium businesses where the model is real, not a demo.

What if I'm not sure what I need?

Book the call. It's thirty minutes, free, and if we're not the right people we'll say so and point you somewhere better. About one in five conversations end there — those referrals come back later.

Next step

Tell us what's in the way. We'll tell you whether we can help.